Recruiting with E.A.S.E.

Recruiting with E-A-S-E

Independent Consultant

E = ENGAGE & EXCITE

• Get out and meet the people. Just strike up a conversation.
• Have your 30-second commercial perfected and ready for anyone you meet.
• Be excited about our jewelry, our company, and how Cookie Lee is changing lives.
• Show your excitement for our new catalog and our Vision, Mission & Values.

A = ATTRACT

• Market yourself by wearing LOTS of Cookie Lee jewelry AND carrying your tote bag.
• Connie Allred (stay-at-home-mom of 5!, Executive Director, and #2 in sales) said at convention, “When I leave the house every morning, I am dressed and ready to go to work.”
• Know that you are being watched at your shows. SHE is watching your every move, so make it look simple. Get in quick, set up quick, and get out quick.
• Have a “no problem” attitude.

S = SECURE & SELL
1. Secure the Appointment

• Say, “You would be great at this business. Have you ever thought about doing what I’m doing?”
• Ask, “When would be a good time for me to answer your questions and discuss how Cookie Lee might fit into your life style?”
• Many women will not ask you, but they will accept the invitation when asked.

2. Sell the Opportunity

• Always think of the “opportunity” as a tangible item, as a gift you are giving to someone.
• Care enough about others to share the opportunity.

2.a. Heart

• Explain to her “WHY” you are in this business and what keeps you involved.
• Emphasize how much FUN we have during the shows, meetings, trainings, conventions, trips.
• Share how Cookie Lee has changed your life and what it has afforded you and your family.

2.b. Head

• Have the recruiting process/steps memorized (E-A-S-E)
• Make up Recruit Packets ahead of time and have them on hand.
• Use the Recruiting Cards at your one-on-one meetings (see handout)
• Listen to prospect’s needs and match that with a personal story from you or Cookie Connection

2.C. Invite Objections

• Build rapport with prospect by connecting with her fears and feelings.
• Ask for concerns, “Any reason why you would not want to join Cookie Lee right now?”
• Review “Overcoming Common Objections” handout

E = EMPOWER

• Empower your new recruit to be the best she can be by sharing business knowledge, tools and your time.
• Help her pick out her inventory.
• Offer a sign-up incentive (ie. 25 free catalogs, $xx free jewelry, or a free display case)
• Be duplicateable and model for her how to be a GREAT Cookie Lee consultant.